Google Adwords Fundamentals Exam Answers

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1.Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
2.Which ad extension would you use for an advertiser who has a chain of restaurants?
3.A client that owns a fine dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this campaign to help achieve their goal?
4.What does "converted clicks" measure?
5.Which client would you advise to advertise on the Google Search Network?
6.Higher Quality Scores typically result in:
7.A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
8.If you'd like your ads to show on certain sites across the Internet, you can add these websites as:
9.Your new client's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?
10.When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
11.Which is a benefit of advertising online?
12.Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
13.Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
14.Your ad can show on the Google search network when someone searches for terms that are similar to your:
15.Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t shirt to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
16.Tony Travels frequently. He needs to be able to make changes to his AdWords account while he’s offline. So he downloads AdWords Editor. Using AdWords editor, Tony can do all of the following except:
17.When someone clicks your ad the actual amount you’re charged will be:
18.Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommended she use?
19.Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
20.An Advertiser wants to increase the Quality Score of a low performing keyword. Which approach would you recommend?
21.Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
22.What's one of the main benefits of using ad extensions?
23.Which client would you advise to use radius targeting?
24.You would choose to advertise on the Google Search Network if you wanted to:
25.What is the benefit of having multiple ads in an ad group?
26.Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?
27.Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
28.Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?
29.When building a keyword list for a Display Network campaign, you should do which of the following:
30.An advertiser should group their campaigns by:
31.Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
32.When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:
33.An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
34.You can use Display Planner to:

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